Riyadh, Prince Badr bin Abdullah bin Farhan, Minister of Culture, opened a personal account on Weipo platform, which is a very popular social networking site, in China.
The minister is the first Arab minister of culture to do so, on the Twitter-like mini-blogging platform. This account would open a communication window with Chinese users of digital platforms and help to cement cultural, civic and knowledge-wise reach-out between the Arab, Saudi and Chinese public, in addition to introducing both cultures to each other sides.
Weipo is used by over 445 million active members, per month.
Such a move would enhance the Kingdom international clout, as it is among the ministry of culture orientation, emanating from the Kingdom Vision 2030.
Source: Saudi Press Agency